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How I worked with Lanci to create my signature men’s shoe line

Hi, I'm the founder of a men's shoe brand. I used to be very afraid of custom production - endless modifications, misunderstandings of specifications, and uneven quality almost made me give up. Then, I discovered Lanci. Today, I want to talk about my collaboration with Lanci, and you can learn more about how I worked with them to customize high-end men's shoes and what makes their design team unique.

how can i customize shoes

First, I sent some sketches inspired by vintage work boots and modern sneakers. Their sales contacted me within a few hours. So, I started meeting with Lanci's sales and designers to discuss all the details and turn my sketches into feasible plans.

Then, they showed me a rich library of materials, and I chose Italian calfskin with a sturdy eva sole and wanted my logo printed on the tongue and sole. Not only did the designer compliment my design, he also suggested, “This leather works well, but consider using brushed leather for a more personal touch.”

They showed me various ways to make the shoe logo—I chose embossing because it felt comfortable to the touch and luxurious. An hour later, they sent me a photo-realistic mockup that was exactly what I wanted.

Within two days, the salesperson sent me photos and videos of the style I wanted, but not in the leather I chose, but in a generic material. Why? They made the first version with the most convenient material and asked me to focus only on the shoe shape. I proposed three details for the shoe last, and they implemented them one by one, including widening the toe box and raising the instep. Their designers never asked for my opinions perfunctorily, and I adjusted the shoe last three times, each time getting closer to the effect I wanted.

Once the shoe shape was determined to be perfect, they made samples with the Italian leather I chose and the EVA sole. This saved a lot of sample making time, reduced material loss, and ultimately reduced my costs.

Before shipping, their team sent HD videos - zooming in on the stitching, flexing the sole, rotating the shoe in natural light. I noticed a small blemish on the sole. They fixed it within 24 hours and resent the video. No guesswork.

Samples arrived in 7 days. Really? The thickness of the leather, the feel of the sole, the weight - the photo captures 90%, the real thing captures 150%. "The real shoe is better than the photo" (The real shoe is better than the photo).

Designer who calls himself "founder":

They not only execute, but also collaborate. When I proposed "both classic and lighter", they suggested EVA and rubber soles. Their proactive thinking elevated my vision.

Easy iteration:

The sole was adjusted three times, without sighing. They just said: "We will keep improving until it is your favorite." Every email includes progress photos - no rush for updates.

Batch consistency = trust:

After 4 batches of orders, every pair is consistent with the sample. There is no loss in quality. My customers feel the consistency.

Lanci makes custom shoes less of a nightmare. Their process is fast, transparent, and backed by designers who will treat your brand like their own. I do more than just recommend them - my brand's reputation depends on their quality.


Post time: Jun-18-2025

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