What Is Private
Label Footwear?
For Brands Ready to Add Footwear
You already have a brand, customers, and a market. Now you want to add shoes to the product mix — without starting the entire development process from zero.
Private label gives you a simpler way to do it. Choose from existing LANCI shoe styles, then make them yours with your logo, labels, packaging, and selected branding details.
Existing Shoe Styles + Your Branding = Your Private Label
Private Label or Fully Custom?
Not sure which way to start? It depends on how much you want to create from scratch.
Private Label
“I want to add shoes to my brand, but I don't want to start with full design development or large upfront commitments.”
Start with our existing styles, add your branding, and get your collection
moving faster.
Full Customization
“I already have sketches, references, or a specific design in mind, and I want to create something unique.”
Bring us your ideas. We'll work with you to develop the design, build samples, refine the details, and move it into production.
You don't have to choose the harder path. Start with what makes sense for your brand.
A Simpler Way to
Start Selling Shoes
You don't need to build everything from the ground up. Private label gives you a practical way to test new products, build your footwear collection, and grow at your own pace.
Launch Faster
Trends move quickly. Instead of spending months developing a completely new style, start with existing designs and focus on making them yours.
Start With Less
You don't have to commit to hundreds of pairs from day one. Start from just 50 pairs per style, test how your customers respond, and decide what to scale from there.
Build With Confidence
Start with styles that have already been developed, then add your own branding to create a collection that feels right for your customers and your market.
Find Styles That Fit Your Brand
Your brand already has its own look and its own customers. Start with shoe styles that fit your positioning, then make them yours.
Casual Shoes
Sneakers
Dress Shoes
Boots
Put Your Brand on Shoes in 3 Simple Steps
You bring your brand. We help you take care of the rest.
Share Your Brand
Send us your logo and tell us about your brand, target customers, and the look you're after. We'll review your requirements and help you identify the right branding options.
Choose Your Styles
Choose from our existing collections, or tell us about your target price, customer profile, and preferred style. We'll help you narrow down the options that fit your brand.
Approve & Start Production
We'll create a sample with your branding so you can check the details before production. Once everything is confirmed, we'll move forward with production and arrange shipment to your warehouse or store.
Why Brands Choose LANCI
You bring the brand. We bring the footwear experience, production support, and flexibility to help you build the collection behind it.
30+ Years of Footwear Experience
For more than three decades, we've worked with different footwear styles, materials, and production requirements. That experience helps you make practical choices from the start.
Start Without Full Development
With private label, you don't need to develop a completely new shoe or start with new mold development. Choose an existing style, add your branding, and put more of your budget into building your brand.
Make It Feel Like Your Brand
Depending on the selected style, you can adjust colours, materials, and selected comfort details to better match your brand and customers.
Quality That Protects Your Brand
Every pair goes through inspection before packing. Because when your name is on the shoe, the quality of that shoe represents your brand.
FAQ
You may be wondering how private label works, what you can customize, or how much you need to order. Here are some of the questions brands ask before getting started.
Private label starts with an existing LANCI shoe style. You add your own branding, such as logos, labels, and packaging.
Fully custom starts with your own idea, sketch, or reference and involves developing a new shoe design.
If you want to get a footwear collection moving faster, private label is usually the simpler place to start. If you want a completely original design, full customization gives you more freedom.
Yes. Depending on the style, your logo can be applied to areas such as the upper, insole, tongue label, heel, or through embossed details. We can also help with branded shoeboxes, dust bags, and hang tags.
Depending on the style and your requirements, branding options can include printed or embossed logos, custom insoles, tongue labels, heel patches, stitching colours, shoeboxes, tissue paper, dust bags, and hang tags.
We'll help you choose the combination that fits your brand and budget.
No. That's one of the advantages of private label. You can choose from our existing collections without providing your own shoe design or technical drawings.
If you want to make changes beyond branding, let us know. Depending on the style, we can discuss what adjustments are possible.
Our private label MOQ starts from 50 pairs per style. The exact MOQ may vary depending on the selected style, materials, and branding requirements.
Tell us what you're looking for, and we'll recommend a practical way to start.
That's why you don't have to start big.
With a starting MOQ of 50 pairs per style, you can test new styles with a smaller first order. If a style performs well, you can reorder and continue building it. If it doesn't, you have more room to move on to the next idea.
Start with what makes sense today. Grow when the market gives you a reason to.
Ready to Put Your
Brand on Shoes?
You already have the brand. Now let's build the footwear collection behind it.
Tell us about your brand and target customers, and we'll help you find the
right styles to get started.
